Capabilities

Business development

Identifying new opportunities and driving strategic commercial growth.

At Challenge & Strategy, we are global growth architects, specializing in strategic business development to sustainably elevate North American brands in international markets. Our expertise includes conducting market analysis to identify lucrative opportunities, crafting effective growth strategies, and developing comprehensive market entry plans to navigate the complexities of global expansion. With our proficiency in global business development, we ensure our clients success in the international market landscape.

Container port with cranes

How we work with our clients

Our proven methodology, based on our “virtuous circle” methodology, drives immediate results while fostering continuous improvement and adaptation to new market conditions. This ensures sustained success in business development and market expansion.

Our comprehensive and iterative process lies on four key phases:

Discovery

Start by conducting a consultation to understand clients business model, goals and target markets.

Challenges assessment

Next, assessment and evaluation are conducted on the specific challenges and obstacles our clients may encounter in new markets.

Strategy formulation

Based on our findings, comprehensive growth strategies are crafted and optimal market entry plans are selected, tailored to the identified challenges and opportunities.

Implementation

Finally, selected strategies are executed through customization of offerings for specific markets, effective follow-up with prospects, and active engagement with new customers.

Explore our other capabilities

Shaping clear, actionable plans to accelerate sustainable success.

Acting as a trusted partner to champion your interests globally.

We guide franchisors through every step of global expansion and help aspiring franchisees invest with confidence.

Request a free consultation

Tell us about your growth ambitions. We will get back to you to discuss how we can help.