Empowering companies to scale & thrive globally

Expert guidance in international business expansion and sales optimization for North American startups, established enterprises and franchisors.

General overview

At Challenge & Strategy, we drive sustainable sales and revenue growth by providing expert guidance in international business expansion and sales optimization. Our tailored strategies empower North American burgeoning startups, established enterprises, and franchisors to expand beyond borders or amplify their global footprint.

Who we work with

Burgeoning startups

Ready to test new markets beyond North America.

Established enterprises

Looking to diversify revenue and amplify their global footprint.

Franchisors

Expanding their networks into high-growth international markets.

What we do

Four complementary services, one goal: sustainable international growth for our clients.

Identifying new opportunities and driving strategic commercial growth.

Shaping clear, actionable plans to accelerate sustainable success.

Acting as a trusted partner to champion your interests globally.

We guide franchisors through every step of global expansion and help aspiring franchisees invest with confidence.

Industries we serve

Specialization is our guiding principle. We focus on sectors where we know the markets, the players and the opportunities.

Bakery & ice cream, coffee houses, quick service restaurants

Bath, closet & kitchen, flexible workspace, real estate brokerage

Energy storage, panel cleaning, solar farms, solar technology

Équipe qui travaille autour d’une table

Our story

Challenge & Strategy was born from a vision to revolutionize business consulting, with a focus on fostering business development and sales excellence. Our mission is to propel North American emerging startups, seasoned companies, and franchise networks beyond their self-imposed limitations and into global lucrative markets.

How we work

Our “virtuous circle” methodology moves through four phases, each building on the last to create a continuous cycle of improvement.

Discovery

We start by understanding your needs, goals and context, and set clear objectives aligned with your vision.

Challenges assessment

We analyse internal and external factors to pinpoint the obstacles and opportunities ahead.

Strategy formulation

We build a tailored action plan that addresses the issues identified and leverages every opportunity.

Implementation

We execute the strategy with you and monitor results continuously for optimal performance.

Latest news and insights

Read our latest articles on the industries where we provide expertise.

Our partners

We work alongside trusted partners in real estate, design and business development.

Request a free consultation

Tell us about your growth ambitions. We will get back to you to discuss how we can help.