Conventional wisdom teaches us that to achieve the best commercial performance, companies must invest in the design of a solid sales process and in the continuous improvement of the technical skills of their sales teams.

Unfortunately, when training their teams, companies make the common mistake of focusing prematurely on training related to the sale of a specific product or service. In most cases, this orientation has shown its limits and still does not guarantee sustainable sales performance.

Strategically, before focusing on the excellent knowledge of the company's products or services, companies should start by accompanying their teams to make their weapons around:

  • Sales fundamentals and processes,

  • Prospecting,

  • Incoming and outgoing call techniques,

  • Understanding buyers motivations,

  • Handling objections,

  • Closing strategies,

  • Follow-up,

  • Internet leads and customer care service, to name a few.

At Challenge & Strategy, our consulting missions are calibrated to help companies structure their sales process and improve the skills of their sales teams.

These missions follow a structured approach around an audit whose conclusions lead to a tailor-made support program.

In addition to our sales consulting offer and as a licensee of Grant Cardone, one of the strongest name in the sales coaching field, Challenge & Strategy supports the continuous improvement of sales team performance by also offering:

  • World class sales coaching programs for individuals and companies with a wide variety of solutions,

  • Online sales training for individuals and organizations via Cardone University with 24/7 access.