Help small to mid-sized businesses identify and capitalize on long-term growth opportunities around the world is our core mission at Challenge & Strategy.

This is why our business development consulting activities are strategically structured to address the challenges faced by many businesses such as find new levers for commercial growth, develop strategic markets and partnerships, find and develop new customer targets.

Commercial partnerships management and international business expansion are the tools we operate with to implement our way of doing business development.

Commercial Partnerships Management

We know how to manage a beneficial commercial partnership between two or more businesses on a global scale.


Aware of the challenges involve in making business partnerships effective, we work to offer to our clients, a first-class support.

We know how to shape interesting synergies to conquer new markets, optimise the impact of joint efforts and develop new strengths.

With our distinctive and collaborative approach, we help our clients to select the best options which will govern their commercial partnerships in order to give them access to a large volume of new business and growth opportunities.

International Business Expansion

We firmly believe that reaching new customers around the world is easier than ever with an effective international expansion strategy.


We also know that there are many benefits to international growth beyond access to new customers. Markets around the world have different business cycles, growth patterns and cultural values that can make expansion even more attractive. Those benefits include:

  • Having access to different purchase cycles to balance seasonal changes from a local market,

  • Reducing dependence on a local economy and protection against a market slowdown,

  • Providing access to new talents and cultural ideas to improve existing products or services.

To help our clients achieve healthy international expansion, our collaborative approach requires us to:

  • Identify the ideal market in term of growth opportunities, intensity of competition, state of local governance and infrastructure,

  • Develop a strategy because markets are different and have different rules for competition, marketing and labor laws,

  • Understand the local culture,

  • Learn local commercial laws in collaboration with local legal advisors,

  • Work on strategic partnerships.